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Ad recovery

Reach the audience standard advertising misses.

Some news site readers do not see standard ads because of their privacy settings, browser choice, ad blockers or other technical factors. VPNs and other privacy tools can also limit the signals required for ad delivery. Our technology makes it possible to display your banner and native ads across a portion of this traffic. This can help you reach a large additional audience that your competitors’ standard advertising may miss.

  • Banner and native advertising
  • On phones and computers
  • CPM or CPC – based on your goal
See ad examples
Illustration: ad cards on a monitor and phone screen
Your ads – where visitors read content.

See ads on publisher sites.

Choose a portal and explore real ad units.

Alfa.ltIllustrative composition: the supplied ads in a portal layout. Click to see the original portal screenshot.01 / 08

An additional opportunity for your campaign

How does ad recovery work?

Your ads can reach an additional audience on news sites that your standard campaign does not reach.

  1. 01

    Traffic is assessed

    We assess ad delivery opportunities in traffic that standard advertising cannot reach because of the browsing environment or technical limitations.

  2. 02

    An ad is displayed

    Banner or native ads are delivered to suitable ad placements through the website’s own infrastructure.

  3. 03

    Results are measured

    Impressions or clicks are counted according to the agreed CPM or CPC model.

On phones and computers.

An additional opportunity to reach people browsing on different screens.

On computers

News, articles and other publisher content read by people using different browsers and privacy tools.

On phones and tablets

Ad recovery opportunities on mobile devices, depending on the browsing environment.

Real examples on mobile

Your offer – alongside the content people read.

Products, services and different advertising messages. See how ad cards look on the mobile version of Made in Vilnius.

Original mobile screenshots. Click the image to enlarge it.

Made in Vilnius · Home

Examples of browsing environments

  • Chrome
  • Edge
  • Firefox
  • Safari
  • Brave
  • Opera
  • Vivaldi

Reach depends on the website integration, device, browser, privacy settings and other technical conditions.

Choose based on your campaign goal

Impressions or clicks?

Two billing models. We will prepare a tailored proposal for your campaign.

CPM

Per 1,000 impressions

When you want to build awareness, introduce a product and share your advertising message.

  • Billing based on the ad image loading
  • Or based on the ad’s on-screen viewability

CPC

Per ad click

When you want to bring visitors to your offer page, website or online store.

  • You pay for ad clicks
  • Visitors go to the page you specify
50%1 sec.

When is an impression considered viewable?

With viewable CPM billing, at least 50% of the ad’s area must be visible for at least one continuous second in an active browser tab.

Your campaign results

Track campaign results live.

See how your campaign is performing: how many clicks or impressions your ads receive, on which portals and over your selected period.

A screenshot of our real Landing.lt advertising account. Click to view the full dashboard.

Your selected period

Track campaign progress and compare daily results.

Ads and portals

See which ads receive clicks and where visitors come from.

Impressions or clicks

Track campaign data according to your selected CPM or CPC billing model.

The screenshot shows our advertising data. Your account will show your own campaign statistics.

Frequently asked questions

What additional audience can I reach?

The solution helps you reach some readers who are missed by standard advertising because of privacy settings, browsers, ad blockers or other technical factors. The size of the available audience depends on the publisher’s integration and the specific browsing environment, so we discuss it individually.

Does ad recovery work on phones?

Yes, ad recovery is designed for both mobile devices and computers. Actual display opportunities depend on the specific browsing environment and website integration.

Can I extend an existing campaign?

Yes. Ad recovery can complement a standard campaign and help you reach part of the audience that standard advertising misses. We can use your banners and native ads once we agree on the campaign goal, ad placements and billing model.

What do you need for a campaign proposal?

Briefly describe the product you want to advertise and your campaign goal. If available, include a link to your offer page and details of the planned timeframe and budget. We will provide a tailored proposal.

Let’s explore more opportunities for your campaign.

Briefly describe your product and advertising goal. We will discuss how banner and native advertising can complement your campaign.

Sending an enquiry does not commit you to ordering the service.

Setupad
ContactsUAB „Setupad Technologies“ Company Code: 305601417 VAT Code: LT100013330516 Address: Žygio St. 97A, LT-08236, Vilnius, Lithuania. Phone Number: +370 609 88 386 Email: reklama@setupad.com
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